Victoria Sopilnyak, partner of Doubinsky and Osharova, performed as a speaker of a corporate special course for lawyers of Ukrtelecom PJSC, organized by the innovative educational platform Legal High School.
In her lecture, Victoria outlined all the important aspects regarding trademarks the companies need to consider.
In particular:
- reasons why company needs to protect and defend own brands;
- scope of TM protection;
- what are the rights of the TM owner;
- risks in TM registration;
- appealing TM registration;
- could TM be protected without registering;
- procedure for recognizing the TM as well-known and its advantages;
- value of TM;
- what key issues marketers should pay attention to when developing a brand.