The well-known trademark embodies a high reputation of the business and recognition in the society. It is an extremely valuable intangible asset of its right holder that increases the value of the business and has the highest degree of protection according to the effective national legislation and the international instruments relating to the intellectual property Ukraine has ratified.
Referring to publicly available data for today 195 of trademarks have been recognized as well-known in Ukraine. For comparison - the total number of registered TM in Ukraine is several hundred thousand. Recognition of 19 trademarks as well-known in Ukraine constitutes a personal achievement of Anton Koval, partner of Doubinsky & Osharova. Among them such well-known brands as McDonald’s, Baileys, Johnnie Walker, Captain Morgan, Guinness and many others.
In his lecture in the Legal High School, Anton Koval spoke about the legal regulation of well-known trademarks, advantages, procedure of recognition and standards of proving well-known trademark status. In particular, Anton highlighted factors to be considered when determining whether a trademark is a well-known one in Ukraine, and evidence to indicate the existence of these factors.